Registrars secretly like VeriSign’s price hikes — Why domain

They won’t tell you this, but domain registrars kinda like VeriSign’s annual price hikes.

(Just regarding) every year VeriSign hikes the price of .com domain names 7%. The registrars publicly moan regarding the price hikes and send notices to their clients regarding how they have to pass the along the costs.

But consumer domain registrars actually don’t mind. They kind of like these price hikes.

First, they typically raise their prices more than the 7% VeriSign adds. This gives them more profit per domain sold.

Second, they’re able to push early renewals to their clients to beat the price hike.

It’s never easy for firms to raise prices. But when you get to blame a monopoly it’s a lot easier.