Reglikedomain industry desk

2 Letter Domain Help a Daily Deals Aggregator Stand Out in the Crowd? — Will a

DX.com may give site a leg up against the competition.

There are dozens — perhaps hundreds — of daily deals sites on the web a la Groupon and LivingSocial. As consumers struggle to find the best deals amongst them, a number of daily deals aggregator sites have popped up as well. The aggregators collate deals from all of the daily deals sites into an easy-to-consume format.

With so many of these sites coming online, how do you stand out?

Andrew Rosener, who you probably know as the broker behind Media Options, hopes a two letter domain name will help.

Although still in its early stage, Rosener has launched Online Deal Exchange at DX.com.

It’s a good domain name, but is it enough to stand out from the crowd? What are your thoughts?

Also on the wire

Other reporting from the domain desk.