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Product name from virus to nicotine — Wix changes

Product name from virus to nicotine — Wix changes

Firm dumps Covid-sounding brand name.

Screenshot of Velo by Wix web development platform

Each time I got an email this year from Wix (NASDAQ: WIX) regarding its Corvid web development system, I thought the firm is providing an update regarding Covid-19.

I’m not the only person. Wix has finally decided to change the name of Corvid.

The fresh brand is Velo. Google ‘Velo’ and you’ll find that Velo is the brand name of a line of nicotine pouches and lozenges. But if you aren’t into sucking on nicotine, Velo is a much cleaner brand than Corvid.

Wix is the latest in a long line of firms that picked decent brand names only to have them take on a second meaning (or, in this case, to be easily confused with something bad). Remember that mobile payments service called ISIS?

Wix published a video making light of the situation:

Also on the wire

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