Reglikedomain industry desk

Woolworths Buys Hardware.com.au for $33,333 Following Rival Lets it Expire

Big bucks for an expired domain — but an even more interesting story.

Australia’s Woolworths Limited got into the domain name drop catching game recently by picking up the domain name Hardware.com.au for $33,000 AUS.

What makes this story more interesting, as stated by the Herald Sun, is that one of Woolworths’ rivals let the domain name expire.

Bunnings Building Supplies Pty Ltd owned the domain name but may not have received the renewal notice due to an outdated email address, notes the newspaper. Woolworths entered the hardware market in competition with Bunnings last year.

The firm picked up the domain name from drop.com.au, an expired domain name service recently purchased by Fabulous.

(Hat tip: Sean)

Also on the wire

Other reporting from the domain desk.

NExpired DomainsNameJet Expired Domain Name ReviewBExpired DomainsBid in Domain Auctions, Cleanup in Progress — SnapNames EmployeeTaking an expired domain cleanseExpired DomainsTaking an expired domain cleanseHere come the $50 closeoutsExpired DomainsHere come the $50 closeoutsPExpired DomainsPuka.com + 200 other expired domain name sales: EDRAt SnapNames/NameJet, top sale $75k — Sales reboundExpired DomainsAt SnapNames/NameJet, top sale $75k — Sales reboundBack at last month’s NameJet sales — A lookExpired DomainsBack at last month’s NameJet sales — A lookEExpired DomainsExpired Domain Name Note: Over 200 namesDecide which domains to renew vs. delete — How IExpired DomainsDecide which domains to renew vs. delete — How I