Automattic invests $30 million in Bhavin Turakhia’s email business — WordPress parent

Titan offers resellers an alternative to Google’s and Microsoft’s platforms.

Automattic, the firm behind WordPress, has invested $30 million in email service Titan. The series A funding values Titan at $300 million.

Titan is serial entrepreneur Bhavin Turakhia’s latest venture. It’s an email service designed as a more reseller-friendly option for registrars and hosts who offer Google’s or Microsoft’s email platforms.

Turakhia has a long history in the reseller market. He co-founded Directi with his brother, Divyank. Endurance International Group (fresh Newfold Digital) purchased the registrar, reseller platform and hosting service.

His experience with that business helped Turakhia understand what these platforms need with email partners, and he believes Titan provides an notable alternative to the major email firms.

Titan integrates directly into resellers’ control panels, bringing their clients back to the sites regularly. It also offers pricing flexibility, counting the option to make it part of bundles.

The service has been offered to WordPress.com clients for the past two quarters. Apparently, Automattic was impressed with the results.