Reglikedomain industry desk

National TV campaign and www.Buy.xxx — .XXX launches

Ads promote fresh .xxx domain name option.

.XXX registry ICM Registry has launched a five week national TV ad campaign to promote the fresh domain name option.

The ads will start running this stretch and feature Gavin and his assistants, who go on quests to find out who is buying .xxx domain names. You can see one of the ad spots here. (Update: here’s a link to more commercials.)

ICM Registry also launched buy.xxx, a site to connect people to domain name registrars offering the fresh domain name. The site links to 64 domain name registrars offering the domains. Buy.xxx is featured in the TV commercials and other ad campaigns.

The .xxx landrush period ends on Friday. Landrush is open only to firms in the sponsored community (i.e. adult), so it will be a good test of community support for the domain name. The firm received regarding 80,000 “sunrise” applications, but many of those were from firms outside the adult community that wanted to block their domains from registration.

Also on the wire

Other reporting from the domain desk.

8Uncategorized8 firms that changed their domain names…but it isn’t easyOff today. Here’s where to see me — NamesCon kicksUncategorizedOff today. Here’s where to see me — NamesCon kicksNames finalists for Impact Awards — .Org registryUncategorizedNames finalists for Impact Awards — .Org registryThe R-Word, and One Embarassing Domain Name — Special OlympicsUncategorizedThe R-Word, and One Embarassing Domain Name — Special OlympicsDUncategorizedDaniel Negari exits Rightside positionBUncategorizedBlog While You’re on Vacation — How toIs the name of the game — Domain upgradeUncategorizedIs the name of the game — Domain upgradeDomain questions for the DNW Podcast — Submit yourUncategorizedDomain questions for the DNW Podcast — Submit yourAUncategorizedAffiliates not to register its trademarks in .xxx — Manwin reminds