Reglikedomain industry desk

More with .Sex in the bag? — .XXX worth

Owners of .xxx domain names will get matching adult-themed web addresses.

Kevin Murphy at Domain Incite notes this morning that ICM Registry, the firm behind .xxx, has settled the contention set for .sex.

That means ICM is the only remaining applicant for .sex, .porn and .adult.

This may be good news for .xxx domain name holders. The firm proposes a Domain Matching program in which owners of .xxx domains will also get the matching domains in the other adult domain names it operates.

It could take longer than previously expected for these fresh adult domains to come out thanks to a last minute curveball from ICANN. But knowing ICM Registry, it will eventually get ICANN to come around.

Also on the wire

Other reporting from the domain desk.

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