Reglikedomain industry desk

.Storage top level domain name — XYZ buys

.Storage top level domain name — XYZ buys

XYZ gets its tenth top level domain name

XYZ, the firm that runs the .xyz domain name, has added a tenth top level domain name to its stable.

The firm disclosed this morning that it has purchased the .storage top level domain name.

Self Storage Co., a subsidiary of self-storage giant Extra Space Storage, Inc., assigned rights to the TLD effective April 18. Self Storage Co. owns the domain name Storage.com.

Instead of pricing certain domain names at a premium, .storage will be launched with all domains available at a fairly high price. XYZ CEO Daniel Negari told Reglike that the domain name will be priced similarly to .theatre.

A quick search of registrars this morning shows that .theatre domains are retailing for regarding $600-$800.

XYZ might not stop at ten top level domain names. On his blog, Negari wrote today:

We are still in buyout mode with cash in-hand, and I am loaded for bear. Due to our intimate knowledge, experience and close partnerships with registrars, we are prepared to acquire more domain extensions.

Also on the wire

Other reporting from the domain desk.

What domain names eBay and GoFundMe bought the prior weekDomain SalesWhat domain names eBay and GoFundMe bought the prior weekTDomain SalesThrows In Towel, No Reserve Rick Latona Auction on Sedo — [Updated] Latonas.comA fractional domain ownership ideaDomain SalesA fractional domain ownership ideaWDomain SalesWhy Shaun Smith bought JiuJitsu.com: InterviewDomain Madness Scores $150,000Domain SalesDomain Madness Scores $150,000ADomain SalesAnd 2 Character .De Domain Name Auction Ends Today — Sedo 1TDomain SalesTo Buy and Use 3 Letter Domain Names — Businesses ContinueUDomain SalesUser domain name sales up to $42,500 — 15 endADomain SalesAuction Ends Wednesday, Monthly Auction Kicks Off — Moniker Prague