Reglikedomain industry desk

May Hurt Domain Parking Revenue — Yahoo! Change

Change in pricing algorithm may lower parking payouts for domainers.

Yahoo! (YHOO) just disclosed changes to its pay-per-click advertising program that will change the amount advertisers pay for clicks based on click quality. The firm states it plans to “expand the adjustments” it by now makes to click charges based on the quality of traffic the advertising source delivers.

Although this may seem like it has an upside — good domain traffic would be rewarded — it appears to skew in the other direction. In an email to clients, Yahoo! wrote:

These adjustments will be based on our assessment of the performance of the traffic source, and will not be affected by the quality of your ads. Based on our analysis, we expect that most advertisers will see click charges drop or remain unchanged, while a modest fraction of advertisers may experience an increase in click charges.

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