Reglikedomain industry desk

Yahoo sheds Overture brand

Yahoo has officially dropped the Overture brand name and rebranded it as Yahoo Search Marketing. Yahoo will soon be launching a Google Adsense-like system for syndicating ads across smaller web sites. My guess that this would happen in mid-April was wrong; the clues I found were actually pointing to the rebranding taking place in mid-April. Hopefully this is just one more step closer to Yahoo’s advertising syndication program!

Also on the wire

Other reporting from the domain desk.

LServicesLawyer, asks people to remove disparaging posts — Dicker hiresAfilias purchases .Global top level domain nameServicesAfilias purchases .Global top level domain nameTDomain SalesTo push domain parking limits — NameDrive continuesSite names on mobile search — Google addsServicesSite names on mobile search — Google addsUp $10 million investment — Squadhelp picksServicesUp $10 million investment — Squadhelp picksTServicesTrafficClub Loses DomainSponsor, GoogleArchitelos gets patent for NameSentryServicesArchitelos gets patent for NameSentry3Services3 “Fresh” Risks to Verisign’s BusinessRegistry Lock by the numbers — Domain nameServicesRegistry Lock by the numbers — Domain name