See-Dough, I Say Say-Dough — You Say

One of the questions I often hear regarding Sedo is how it is pronounced. I’ve always stated See-Dough.

So when I was at the SedoPro conference in Key West earlier this month, I was delighted to hear Sedo CEO Tim Schumaker pronounce the firm as see-dough as well. Case closed.

But then in a session the next day Sedo Chief Operating Officer & General Counsel Jeremiah Johnston kept referring to the firm as “Say-Dough”.

Someone in the audience asked: which is it, see or say? Well, the folks at Sedo can’t decide.

The prior week I caught up with Johnston and asked him what the story behind the pronunciation is. He stated the origin of the say-dough pronunciation is that the ‘s’ is pronounced more like a ‘z’ in Germany. So it was the firm’s thinking that when Sedo opened up U.S. operations it would be called Say-Dough U.S. But then the firm noticed people calling it see-dough in the states.

Of course, that makes it hard to understand why a German like Schumaker pronounces it see-dough. Johnston stated that’s probably since he spent so much time in the U.S. with the firm.

Bottom line: you can pronounce it either way. I’m sticking with see-dough.