Reglikedomain industry desk

15% of fresh TLD auction proceeds for marketing? That’s all anyone cares regarding.

Fresh TLD firms pile on for awareness campaign.

How ought to ICANN spend the $240 million it has raised by auctioning rights to fresh top level domain names?

Last month, ICANN asked the community for feedback on initial ideas for how to allocate the money. It was primarily interested in some of the mechanisms and procedures for allocating the money.

So far, still, all of the comments are from fresh top level domain name operators backing an idea that .Club put forward to allocate 15% of the money to an awareness campaign for fresh TLDs.

Hey, it’s worth asking. Following all, ICANN has by now decided to skim $36 million off the top to plug budget shortfalls.

Perhaps the lack of diversity of comments is why ICANN decided to extend the comment period by two weeks.

Also on the wire

Other reporting from the domain desk.

Verisign notes revenue growth and 8.2 million fresh domain registrations in Q4UncategorizedVerisign notes revenue growth and 8.2 million fresh domain registrations in Q4LUncategorizedLearned from an old Chinese video clip — What IYUncategorizedYikes! Is this a death spiral for fresh top level domain names?Hosting firm’s parking page nullifies reverse domain name hijackingUncategorizedHosting firm’s parking page nullifies reverse domain name hijackingSwitching from 3-letter to 19-letter domain name — Mormon churchUncategorizedSwitching from 3-letter to 19-letter domain name — Mormon churchStrong, But Challenges Remain — ICA StillUncategorizedStrong, But Challenges Remain — ICA Still.NYC one of five top level domains launching this stretchUncategorized.NYC one of five top level domains launching this stretch4Uncategorized4chan, Google and more: Top 5 Reglike stories from AugustHow firms are using Black Friday domainsUncategorizedHow firms are using Black Friday domains