Changes to GoDaddy.com that are a big deal to the domain industry — 2 subtle

GoDaddy drops the .com and the ubiquitous drop down box for domain name search.

GoDaddy rolled out a fresh marketing message and site enhancements overnight.

There are two subtle changes to GoDaddy.com that are actually a big deal to the fresh top level domain name and domain investor communities.

First, GoDaddy dropped the .com from its logo. It disclosed this change during a conference for fresh TLD applicants in March. Although it has been dropping .com from some of its advertisements, it has finally made the switch on its website.

Second, as I told you would happen, GoDaddy has gotten rid of the drop down box in its domain search box. Now it’s just a search box with a Go button. You can still type in an extension and the results page will show the result with the extension, but GoDaddy has removed a secondary thought process from domain search. GoDaddy is not the first domain registrar to make this move.