This $20 billion firm uses a fresh TLD for its website, and…[Updated]
![This $20 billion firm uses a fresh TLD for its website, and…[Updated]](/assets/media/20-billion-company-uses-new-tld-website-a8a4c8fc.jpg)
A huge firm is forwarding a .com domain to a .technology domain name.
On this stretch’s podcast Andrew Rosener disclosed that he brokered the sale of DXC.com this year. An astute listner noticed something regarding how the domain name is being used now:
@Reglike DXC is a merge of 100k staff from HPE and CSC and their main is https://t.co/SXuZIzZlx1 so the .com forwards to the gTLD!
— DuatmædU2642 (@DuatmeadU2642) April 11, 2017
DXC Technology is a merger of CSC and HP Enterprise Services. The $20 billion market cap firm trades under the ticker symbol DXC.
What’s surprising is that it seems to be basing its business on a .technology domain name. As the listener pointed out, DXC.com now forwards to DXC.technology.
It’s one thing to base your business on a fresh TLD, but I’m extra surprised since the firm does not own DXC.tech.
I’m not sure if you noticed originally that this is a .technology domain, not .tech. .Technology is a Donuts domain. .Tech is the more popular domain offered by Radix.
So a $20 billion firm is using DXC.technology, paid a big sum for DXC.com, and doesn’t own DXC.tech!
Now, the merger just went through so the firm’s branding and domain choice might be in flux. But based on the logo (pictured) the firm seems to be embracing .technology.
Updates: The firm is using email addresses that are @DXC.com instead of @DXC.technology. I reached out to the firm and asked why it is using .technology for its website and .com for its email. A spokesperson responded merely “Those were determined as part of our branding approach.”



