Its Own Domain Name — Amazon.com Mistypes

Endless.com has two s’s.

This morning I received an e-mail from Amazon.com with the following subject line:

Free Overnight Shipping on crocs from Endles.com

Endles? What are those?

They meant to type Endless.com, which is the web site for Amazon’s shoe store. But somehow the subject line made it through review with a typo. Hopefully no more than a few million people received the email.

If one of Amazon’s own employees made this mistake, imagine how many people erroneously type in Endles.com when trying to go to the site. (Compete.com states Endless.com is one of the top 2,000 trafficked sites on the web).

You won’t find a page full of pay-per-click links at Endles.com; instead you’ll get an “Address not found” error. Amazon.com actually owns the domain name, it just hasn’t bothered to forward it to the correct domain name Endless.com.

I see this all the time at big firms. Domains like CompanyEspanol.com that forward to the English version of the firm’s web site (even though a Spanish version exists). Or dead typos like Endles.com.

Will someone looking for Endless.com eventually get to the correct site if they type it wrong the first time? Of course they will. But why inconvenience thousands of shoppers when you could make a permanent fix in regarding five minutes?