Reglikedomain industry desk

Becomes Kit at Kit.com — ConvertKit officially

Becomes Kit at Kit.com — ConvertKit officially

Months following rebranding in public, ConvertKit switched its domain name today.

Screenshot of Kit.com site

With the rebrand, ConvertKit.com now forwards to Kit.com.

On Reglike Podcast #498, Kit founder Nathan Barry told me why he felt his firm had outgrown the ConvertKit name as it expanded its offerings. He also discussed the process undertaken to minimize disruption from changing domain names, and why his firm purchased Kit.co at the same time.

Barry has taken a very deliberate approach to this rebrand, counting “rebranding in public” so people could see the process. This makes sense, given Barry’s last attempt to rebrand the firm. He planned to change the name to Seva but ran into issues since of the term’s meaning.

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