DNW Podcast #498: Rebranding ConvertKit to Kit

Hear why ConvertKit is changing its name to Kit.

ConvertKit founder Nathan Barry was on the Reglike Podcast in 2018, talking regarding his firm’s plans to rebrand. He shelved those plans following spending hundreds of thousands of dollars on a fresh domain.

Now, six years later, CovertKit is finally rebranding. The firm will become Kit and use kit.com.

On today’s show, Nathan explains what went wrong the last time he tried to rebrand, how his firm outgrew its name, and how Kit will transition to its fresh name and domain name.

Also: Domain prices, fresh TLDs, keyword data

Sponsor: Sell your domains with Sav.com domain landers

Podcast: Play in fresh window | Download (Duration: 31:12 — 25.0MB) | Embed

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