Reglikedomain industry desk

Google states it will make .app, .blog, .cloud, and .search TLDs “open”

Firm plans to change some fresh TLD applications following pressure over “closed generics”.

Google plans to update four of its fresh top level domain applications to make the domains more open to registration outside of Google.

In comments submitted to ICANN regarding the concept of “closed generic” TLDs, the firm stated it will work to change its applications for .app, .blog, .cloud, and .search:

These terms have been identified by governments (via Early Warning) and others within the community as being potentially valuable and useful to industry as a whole. We also believe that for each of these terms we can create a strong set of user experiences and expectations without restricting the term to use with Google products.

Still, the firm stated it remains opposed to ICANN changing the rules so late in the game to prevent applicants from deciding to keep generic terms closed. The firm cites a number of factors, counting possible innovative uses of closed generics, as reasons that closed domains ought to be allowed.

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