Not all Chinese firms shun these letters in domains

It’s not a Chip, but it’s a good domain for this firm.

If you are familiar with Chips (Chinese premium) domains, you probably wouldn’t think a Chinese firm would use the domain ECVV.com.

As stated by the Chip principle, domains containing the letters a, e, i, o, u, or v are less valuable than domains without them. Based on this principle, ECVV.com is not great since it contains e and two v’s.

Yet, ECVV.com is the corporate domain of a Chinese firm that has by now received a number of rounds of funding from investors.

Founded in 2006, Yi Xi Wei Wei (伊西威威) operates a global marketplace for industrial products such as metal tools, office equipment, machine parts, and medical gears. Just a few weeks ago, it completed a Series B+ round.

Why did Yi Xi Wei Wei select ECVV.com? Well, ECVV rhymes with Yi Xi Wei Wei. In other words, ECVV sounds like Yi Xi Wei Wei when you say it in Chinese. The firm has also secured ECVV.cn for brand protection.

There’s an exception to every rule, and this example shows that Chinese firms won’t rule out domains with so-called “bad letters”.