Sale Gives Domain Name Industry a Boost — $3M Candy.com

Candy.com sells for $3M. Here’s what it means.

It’s official, as stated by seller Rick Schwartz: Candy.com has sold to G&J Holdings for $3 million (and may include some royalties). But I’m not going to write regarding how great Rick is; I’ll leave that to other people (and Schwartz does such a good job of it himself). Instead, I’m going to make a few observations:

1. I like the online candy sales business, and this is of course the perfect domain name for it. This really came down to a make vs. buy decision for the buyers. They could spend $3 million on branding or buy this domain name. Was it a smart move? Only time will tell. But I sure like the ring of calling up a potential business partner and saying “This is Joe with Candy.com”. Instant credibility.

2. The candy market is huge. Every time I write regarding a domain dispute involving a candy firm I get lots of visitors from various industry publications. I spotted a good domain — CandyShow.com — during the last Moniker auction and picked it up.

3. Like Toys.com ahead of it, this sale will get lots of press and help the domain name aftermarket.

4. Get ready for even more people posting on domain name forums that they have CrappyCandyDomain.com available for sale, and that surely it’s worth 1/1,000 of what Candy.com sold for.