XYZ wins .car/.cars/.auto auction

XYZ buys out Frank Schilling through auction.

A picture of a row of cars at a dealer with .car .cars .auto overlayed in yellow type and a yellow bar

Top level domain firm XYZ has won the auction for the .car, .cars, and .auto top level domain names. ICANN posted the assignment agreements today.

XYZ partnered with Frank Schilling to bring the domain names to market, so the firm effectively bought out its partner through the auction.

XYZ founder Daniel Negari told Reglike that he was unable to reveal the purchase price due to non-disclosure terms for the auction. He confirmed that there were bidders in the auction other than XYZ and Schilling.

In a written statement, Negari stated:

XYZ is all in on bringing the best domain extensions to businesses and individuals around the globe. As the shift to digital accelerates, dealers and automotive businesses have even more reason to use a memorable .Cars / .Car / .Auto domain name.

XYZ continues to be active in M&A, expecting to launch 5 fresh domain endings in 2021: .Beauty, .Hair .Skin, .Makeup and .Quest. The XYZ Registry now owns and operates 18 domain extensions, counting the most utilized fresh domain extension .xyz – For every website, everywhere®. We are hyper focused on increasing access and awareness to our generic domain endings and inspiring the next generation of internet users to innovate and grow their online presence.

.Car, .cars and .auto have regarding 1,000 registrations in total. That generates regarding $2 million in annual revenue, though: the domains have a wholesale price of $2,000 per year.

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