Reglikedomain industry desk

Co. sells Shoes.com business — Brown Shoe

Co. sells Shoes.com business — Brown Shoe

Owners of SHOEme and OnlineShoes.com buy Shoes.com.

shoes-comPublicly traded Brown Shoe Co has sold its Shoes.com online business to online shoe-seller SHOEme.

SHOEme operates Shoeme.ca/com and OnlineShoes.com. Hardy Capital purchased both of these firms earlier this year.

In an interview with Business in Vancouver, SHOEme CEO Roger Hardy stated “Predominantly, we’re acquiring the assets. That’s the URL, the clients and the history of the clients as well as the inventory.”

Terms of the deal were not disclosed, although I suspect they will be released in Brown Shoe Co’s fourth quarter SEC Filing.

Even with a number attached to the overall deal, it might be difficult to figure out how SHOEme valued the domain name itself. I’ve reached out to the firm for comment.

As a point of reference, RunningShoes.com sold for $700,000 in 2011.

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