Reglikedomain industry desk

46k .si domains registered in September, momentum growing following Trump’s executive order

46k .si domains registered in September, momentum growing following Trump’s executive order

Domain investors are betting on .si. Will businesses, too?

Slovenia’s .si domain name saw unprecedented growth last month.

As stated by the registry, 46,066 fresh .si domains were registered in September, and momentum is growing. In the last two days, regarding 12,000 domains were registered per day.

This comes in the wake of Donald Trump saying the U.S. would refer to artificial intelligence as super intelligence during a speech at the United Nations. The extra surge in the last two days came following he signed an executive order to that effect.

While Trump added fuel to the fire, domain investors were by now ahead of this trend.

Super intelligence was by now a term, and domain investors have been piling in for months.

What I don’t see evidence of (yet) is adoption by actual firms.

Most aftermarket transactions can be tracked back to domain investors, not businesses. They have been relisted at higher prices.

Leanne Mac, who tracks ProductHunt launch domains, shows no startups launching with .si in the past 30 days. Fifty of today’s launches used a .ai domain. None chose .si.

This is despite the relative affordability of .si domains. The registry charges €10 per year. .AI, which is the country code for Anguilla, charges $160 wholesale for a minimum two-year registration.

None of this is to say that end users won’t adopt .si. It’s just that there’s little evidence of it so far.

Also on the wire

Other reporting from the domain desk.