Reglikedomain industry desk

Ad Traffic Shifted to Microsoft By End of Week — 50% of

The great migration to Microsoft has begun.

This is a critical week in the transition of pay-per-click advertising traffic in the Yahoo-Microsoft alliance.

As of yesterday morning Yahoo had shifted more than 30% of ad serving to Microsoft AdCenter instead of its own search marketing ad console. By the end of the week the firm expects to have shifted 50%-60%.

There’s no doubt that some smaller advertisers won’t make the transition over to Microsoft. But Yahoo has been doing everything it can to make sure even the smallest advertisers sign up with Microsoft Adcenter, counting sending multiple emails and even robocalls.

Yahoo states that, combined with Microsoft sites, it delivers over 1/3 of all search queries in the U.S.

Yahoo-based parking firms will be affected by this change. In the long run revenue ought to increase as more advertisers work with Microsoft to tap into the enlarged search audience it can now deliver, driving up bid prices.

Also on the wire

Other reporting from the domain desk.

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