DNW Podcast #228: 7Up and March Madness

Hear the story of 7Up.com’s launch in March Madness 1996.

My guest on today’s program created the original 7up.com website when he was in his early 20s working at an advertising agency. Archie Smart was fresh out of school when he pitched the soda maker on a campaign to drive people to 7up.com during March Madness 1996. He talked them into printing the domain name on the side of soda cans, on the basketball court and using it in a major media buy.

Then, just days ahead of March Madness, they ran into a problem.

Also: A true-crime thriller with a domain name angle, Radix’s revenue, 864.com and SyFy

Mentioned on this episode: the spinning 7Up can

This stretch’s sponsor: DNAcademy. Use code DNW for $50 off.

Podcast: Play in fresh window | Download (Duration: 26:52 — 21.5MB) | Embed

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