DNW Podcast #146: European Domain Market + BrandIT

Understanding the European domain market and corporate domain management.

This stretch I chat with Jesper Knudsen and Jochen Kieler of BrandIT. BrandIT is a corporate domain and brand management firm that bought domain brokerage Igloo.com earlier this year. I speak with Jesper and Jochen regarding the surprising differences between domain names in Europe and the U.S. and why it can be harder to pick a firm’s domain when you’re in Europe. We also discuss portfolio consolidation and the challenges of corporate domain names, plus what acquiring Igloo means for the firm (and domain investors).

Podcast: Play in fresh window | Download (Duration: 28:47 — 23.1MB) | Embed

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