We Learned from GoDaddy’s IPO filing — 8 Things
GoDaddy filed its S-1 today to go public. I’ve skimmed the 250 pages to compile these seven data points that weren’t previously known.
1. GoDaddy has a lot of clients: 11.548M, to be exact.
2. The firm had 2013 revenue of $1.13B. It breaks down like this: $672M from domains (and add-ons like privacy), $381M from hosting and $77M from business apps. Oh, and 24% of the revenue comes from its Client Service reps selling to clients.
3. Its GAAP loss was $199.9M last year, but its adjusted profit was a positive $199.0 million.
4. GoDaddy paid $94.48M in cash for hosting firm Media Temple last year.
5. We don’t know how much it paid to buy Afternic last year. The firm grouped its four acquisitions last year (other than Media Temple) into one group in the filing, stating that it paid close to $70 million in cash and equities for the lot. The only hint at Afternic’s size is that GoDaddy paid regarding $2.1 million in third party commissions last quarter to Afternic partners.
6. It paid $17.8 million cash plus $1.9M equity to acquire Outright in 2012.
7. Bob Parsons told me he was the largest single shareholder following the private equity deal, and that’s still the case. By ten basis points. Parsons owns 28.1% of the firm. Investors KKR and Silverlake own 28.0%.
8. Fresh(ish) CEO Blake Irving gets paid a $1 million salary with a target bonus that doubles that. Throw in the value of options and his total pay package is over $10 million.
