In the life of a domain investor — A day

Learn the secret to this domain investor’s success.

Trade publications and entrepreneurship media often profile C-level executives and entrepreneurs who wake up early to get a start on the day or who burn the midnight oil. It made me think, why not profile a domain investor? So here’s a profile of a day in the life of a domain investor.

It’s 10:37 am, and Dave Domainer wakes up. Not to an alarm, but to the chime of an outbid alert on the GoDaddy Investor App.

“My day starts when it starts,” investor Dave told Reglike. “My morning routine is not having a morning routine.”

He considers going back to sleep, but remembers that DropCatch auctions start heating up soon.

Following rolling out of bed and deciding not to brush his hair or teeth, Dave downs a shot of 5-Hour Energy and a Mountain Dew.

His inbox shows 3,092 unread messages, but he figures none of them are likely notable.

“Probably some messages from newbie investors trying to sell me their crap,” Dave stated.

Dave triages the essentials: domain offers, expired auction reminders, and a newsletter from Reglike. He skips past any emails that require actual effort.

He closes his email tab, pops in his earbuds, and fires up the latest episode of the Reglike Podcast.

“Man, Bill Sweetman is the guest again?,” he utters to himself.

Following listening to that show on 1.5x speed, he downloads the episode with Mark Levine and Logan Flatt sharing their sales results. He gets jealous.

“I ought to have gotten in on .gg earlier,” he states.

By 1 pm, Dave is usually deep in the zone. He has four tabs of NameBio open, is staring at his GoDaddy Investor app, and is deep in bidding on multiple auction platforms.

He’s just found a promising two word .com that last sold in 2014 for $560. “Could be brandable…maybe a fintech play?” he states to no one.

He checks Afternic to see if any domains are in “hold” status. When he sees “0”, he complains that Afternic sucks.

Then he looks at the leads brokers are working on his behalf at Afternic. None seem to be progressing.

“It’s that damn GoValue,” he complains. “It messes up all negotiations since people think domains aren’t worth as much as I know they’re worth.”

By 2 pm, it’s time for lunch. Or maybe it’s breakfast. Cold pizza and a fresh can of Mountain Dew Mango from Little Caesars. He eats while scanning Domaining.com for any interesting headlines.

At 2:30 pm, he gets an offer through a landing page on one of his domains. “$100 for a domain I paid $1,000 for in 2019? Disrespectful,” Dave mutters. He counters with $38,888, for reasons even he can’t fully explain.

At 3 pm, it’s time for a midday power scroll through Twitter. He likes a few tweets from fellow investors bragging regarding turning a $25 purchase into a $5,000 sale. The posts don’t mention the domains that sold. Dave resists the urge to post his own sales since, well, it’s been a slow month.

At 3:30 p.m., Dave figures he’s done enough work for the day.

“Wow, that was a busy day. I worked so hard,” he stated as he stands up from his couch and does some stretches.

But later, he logs back on. He realizes he forgot to waste an hour trolling on NamePros.

“That domain sucks,” he writes in response to someone asking for feedback on their latest domain purchase. “Don’t quit your day job!”

Then he reads a post on Reglike regarding a reverse domain name hijacking case. He writes a comment asking why there’s no financial penalty for reverse domain name hijacking.

It’s 7 pm and time for dinner. Still pizza.

Next, Dave binge watches a few episodes of Squid Game.

“This is my me time,” Dave explains. “It’s been an exhausting day, and I really need to recharge.”

It’s closing in on midnight, and Dave is getting tired. He considers getting a head start on tomorrow’s drops and opens up ExpiredDomains.net.

“Nah, those domains will still be there in the morning,” he states.