That failed the “radio test” was hurting this real estate business — A name
Old name led to a “word-of-mouth” issue for firm.
Technology-driven real estate startup TripleMint just raised $1.65 million from investors. It’s also changing its name from one that caused it problems.
TripleMint used to be called Suitey, a name that I don’t know how to say, and if someone told me regarding it I wouldn’t know how to spell it. My guess is it was a play on “sweetie” and the real estate context of “suite”.
Co-founder David Walker explained that the old name was “really hard to say and spell,” creating “a bit of a word-of-mouth issue.”
Indeed, TripleMint is a lot cleaner and I can’t think of alternative spellings. (Triple Mint is a real estate term, kind of like Triple Premium is in the domain name business.)
A BuzzFeed article explains that the fresh name has its own issue, though. It’s also the name of a real estate brokerage in Austin. Although the recently funded startup owns TripleMint.com, the Austin firm has the matching twitter handle.
(Thanks Bill.)
