Reglikedomain industry desk

Abbott doesn’t want you to say that its fresh CEO sucks

Abbott doesn’t want you to say that its fresh CEO sucks

Firm registers deragatory domains regarding its fresh CEO.

Picture of Robert Ford, fresh Abbott CEO and outgoing CEO Miles White

Pharmaceutical firm Abbott (NYSE: ABT) has named a fresh CEO and, with the notice, snapped up a bunch of defensive domain name registrations.

Last month, the firm disclosed that current COO Robert Ford will take over as CEO next March.

This stretch, the firm registered dozens of domain names that include its fresh CEO’s name.

Some are friendly, such as robertford.bio and robert-ford.co.

But many of them are derogatory domains that the firm wants to keep out of the hands of detractors. These include robertford.exposed, robertbfordsucks.com, and many other ‘sucks’ domains.

While firms often make defensive domain name registrations like these, it can be an exercise in futility. It doesn’t take much imagination to think of other derogatory domains to register.

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