Rebrands as Sedo Holding, Changes Ticker to SEDO — Adlink Group

Adlink Group renamed to Sedo Holding.

Adlink Group, the parent firm of domain name brokerage and parking firm Sedo, is changing its name to Sedo Holding. The firm will also change its stock ticker to SEDO on the Frankfurt Stock Exchange. [Updae: the change will go into affect following the formal stockholders meeting scheduled for May 19th.

The fresh name has been in the works since the firm sold off its display advertising business, which was called Adlink. As part of the agreement, Adlink Group had to change its name within a fixed period of time. Sedo Holding will be the parent firm of both Sedo and affiliate network Affilinet.

This is good news for the domain name industry as it will create more awareness for the Sedo brand, and domain name sales and parking in general.

Shares in the firm are right now trading for regarding 3.70 EUR, giving the firm a market cap just over 100M EUR.