You Visit .Nike, Anyway? — How Would

I don’t understand the protocol for visiting a web site at a top level domain name.

Let’s say a brand like Nike gets its own top level domain name — in this case .nike.

Just how would people visit that TLD, anyway?

I must confess I’m a bit confused by this issue. I’ve asked a number of people and haven’t gotten an answer, so I figured I’d throw this up on the blog and let anyone who knows respond.

Let’s say Nike gets the domain name .nike. How will the typical web user visit Nike’s web site?

-Will they need to visit a second level domain, such as www.nike or shoes.nike? Or could they type “.nike” in their browser and get it to resolve? Right now they can’t just type a top level domain in their browsers.

-How would you email someone at .nike? Could you email [email protected], or would it need to be something like [email protected]? (Again, a second level domain name.)

-Technically fresh TLDs will need to get software firms to recognize their TLDs. This could matter for both resolution and email. Will Nike have to go out individually to big software firms to get recognized?