Propels growth at Sedo — Affiliate marketing

Affiliate marketing grows while domain business stagnates.

Sedo Holding, parent firm of domain name marketplace and parking firm Sedo, noted growth in Q3 compared to the same quarter in 2011. The growth was driven by the firm’s affilinet affiliate marketing business.

Q3 sales were EUR 29.1M compared to EUR 27.3M in the same quarter last year.

For the first nine months of the year sales in the affiliate marketing division increased 20.7% compared to the same period in 2010, coming in at EUR 62.5M.

Sales in the first nine months for the Sedo division dropped 8.1% from EUR 32.0M to EUR 29.4M. The firm states domain brokerage remains strong while domain parking continues to face headwinds. The firm continues to cull its own domain name portfolio to reduce the number of unprofitable domains.

So far this year Sedo states it has focused on its SedoMLS system and is placing emphasis no “buy now” domain names sales.

You can view Sedo’s complete Q3 note here.