Following acquiring TenMarks, Amazon.com’s domain name team went to work

Firm registers over 75 domain names following making buyout.

Whenever Amazon.com discloses a fresh product or purchases a firm, it goes a bit nuts defensively registering related domain names.

The prior week Amazon purchased online match education firm TenMarks, and its domain name team went to work.

I count at least 75 defensive registrations, and I’m sure there are many more.

ccTLDs – many startups don’t buy their domain names across multiple country codes. Amazon has this covered. Among its registrations: TenMarks.jp, TenMarks.at, and TenMarks.us.

ccss – Common Core State Standards are education standards adopted by many states. Amazon registered ccsscurriculum.com, ccssassessment.com, ccsselementary.com, ccssmiddleschool.com, and ccsshighschool.com

Education – Amazon also stuck many education related domains onto the end of TenMarks. Examples include tenmarkslibrary.com, tenmarkslessons.com, and tenmarkssummermath.com.

Amazon terms – With every Amazon buyout, the firm makes sure to tack its key brands on to the firm name. Examples for TenMarks include TenMarksAmazon.com and TenMarksPrime.com.

10 or Ten – for every domain Amazon registered with “ten” in it, the firm also picked up the version with “10”. (Although the firm owns both TenMarks.com and 10Marks.com, the latter doesn’t resolve.)

I wonder how Amazon will manage this when there also hundreds of generic top level domains? In addition to ccTLDs, will they register their brands under every gTLD? I honestly think that’s a big part of the reason it applied for so many TLDs itself; It could avoid some of the headaches of registering so many domains across others’ gTLDs.