Reglikedomain industry desk

Afternic Gets a Major Overhaul

Afternic Gets a Major Overhaul

Online domain marketplace gets major enhancements.

A fresh look and fresh promotion levels have arrived on domain name aftermarket Afternic.

Over the weekend Afternic changed the site design and added many features. One of the biggest changes is a fresh promotion level called “Premium”. It includes all of the features of “Expanded Promotion”, plus Premium level domains are included in the search results of major domain resellers. Premium level promotion also shows your domain names on Network Solutions. Afternic claims it receives over 35 million searches each month through its domain resellers.

Interestingly, Premium promotion costs the same as Expanded: 20% of the sales price with a minimum of $120.

You’ll notice a number of other features, such as improvements to the seller dashboard. For example, there’s a pie chart of which TLDs your domains are.

It appears there are a few bugs to work out. Of my 1,000 plus domains listed on Afternic, the only ones right now showing up in my account and on search results are the ones I’ve added in the past couple weeks. But I’m sure this is just a database migration issue that ought to be fixed soon. [Update: Apparently the domains were removed from my account due to a miscommunication, not since of a database problem. It had to do with Afternic’s recent verification exercise.]

If you don’t list your domains on Afternic by now, this upgrade ought to be enough to push you over the edge. Afternic and its parent firm NameMedia do better than any other aftermarket in promoting domains to end users.

Also on the wire

Other reporting from the domain desk.