Afternic Refreshes Web Site
Domain aftermarket simplifies home page, targeting featured listings and auctions.
Domain name aftermarket Afternic, a Name Media site, has simplified its home page design. The fresh design is simplified and focuses on featured listings and domain auctions that are ending soon. The site draws users’ attention to the benefits of Afternic, and drives them toward registering or signing in to their account.
The previous design had up to five sets of domain listings: Featured, Closing Soon (auctions), Sold domains, Showcase Domains, and Recent Listings. Unfortunately, it appears that access to recent sales has been removed (or buried within the site).
It’s refreshing to see a domain firm move toward a simple design and user interface. For example, GoDaddy made its account navigation better late last year, but ordering a domain through the firm still requires an advanced degree. (In fact, The Consumerist was kind enough to create a how-to guide for navigating GoDaddy’s purchase process.)
In other Afternic news, the firm recently disclosed a partnership with domain registrar Register.com.
To read regarding Afternic’s DLS service, please see AfternicDLS: 10x More Likely to Sell.
Above: Afternic’s home page gets a facelift
