Reglikedomain industry desk

No longer in .GoodHands — Allstate is

No longer in .GoodHands — Allstate is

Firm ditches .goodhands domain name.

Insurance firm Allstate (NYSE:ALL) has informed (pdf) domain name overseer ICANN that it no longer wishes to run the .goodhands top level domain name. It sent a termination notice to ICANN on July 13 informing it that it wants to dump the domain name. (The letter was just published.)

It doesn’t appear to have ever used the top level domain name. It only registered the obligatory nic.goodhands domain name, which forwards to Allstate.com.

Allstate originally applied for four top level domains: .allstate, .goodhands, .carinsurance and .autoinsurance. It withdrew the latter two applications but .allstate and .goodhands were delegated.

The firm apparently plans to hang onto .allstate. It has registered a handful of domains under .allstate (agent.allstate, claims.allstate, and auto.allstate) and forwards these to pages on allstate.com.

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