Amazon launches fresh Amazon Chime service on a .brand top level domain name

Chime.aws is the second website Amazon has launched on its .aws brand domain.

Amazon disclosed a fresh video conferencing and work collaboration service today called Amazon Chime. The official website for the service uses the .aws top level domain name: Chime.aws.

.Aws is one of Amazon’s .brand top level domain names and is short for Amazon Web Services.

As part of the launch, the firm registered lots of .com domain names that include the fresh brand for defensive reasons. Oddly, it hasn’t forwarded AmazonChime.com to Chime.aws as of the time of publishing. [Note: They are now forwarding the domain. They are also forwarding ChimeAWS.com, which seems like a smart move.]

This is the second site I’m aware of Amazon hosting on .aws. The other is Quicksight.aws for Amazon’s business intelligence service.

Amazon has activated other .aws sites, but they forward to other pages on Amazon.com. Examples include Podcast.aws and London.aws.