Reglikedomain industry desk

Google Buys G.Co

Google gets in on the one letter .co craze.

.Co Internet has found a home for another one letter .co domain name: Google.

The internet giant has purchased rights to g.co, joining an all-star cast of firms picking up one letter .co domains:

Twitter: t.co
Overstock: o.co
Go Daddy: x.co
Amazon.com: A.Co, Z.Co and K.Co

Google plans to use g.co as a URL shortener.

.Co Internet has received a lot of press around the big firms that have registered its one letter domain names. Although eventually they’ll run out of short domains to sell, it’s a smart strategy to get big names on board. And having them use the URL as a shortener means millions of links will populate the web with the .co brand.

Also on the wire

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