.spot domain name for $2.2 million, .Realty sells for $5.6 million — Amazon.com buys

Amazon wins another fresh top level domain, but it was out shadowed by more expensive auctions.

The latest round of fresh top level domain name “auctions of last resort” at ICANN took place today.

Three auctions for the rights to run top level domain names closed for prices ranging from $2.2 million to $5.6 million:

Amazon.com won .spot for $2,200,000, beating applicants Google and Dotspot, LLC.

Fegistry won .realty for $5,588,888, beating Donuts. Fegistry is Jay Westerdal’s firm. I’m surprised the two firms didn’t settle this privately. Both firms are in Seattle and I saw a photo of Donuts CEO Paul Stahura hanging out at Westerdal’s house this summer. I assume Westerdal was the hold out that didn’t want a private auction since Donuts has participated in many.

Donuts won .Salon for $5,100,575, beating L’Oreal, DaySmart Software (software for spas and salons) and Aesthetics Practitioners Advisory Network (Australian trade group for aesthetic and beauty industry)

In last month’s auction, the top sale was .tech for $6,760,000. Amazon bought .buy in that auction for $4,588,888.