Reglikedomain industry desk

Amazon files first U.S. trademark for its fresh TLDs: .Moi

Amazon files first U.S. trademark for its fresh TLDs: .Moi

Firm wants to trademark a logo for its fresh .moi domain name.

moiAmazon Registry Services has filed its first U.S. trademark for an individual top level domain name, a figurative mark for its fresh .moi domain name (see image).

Moi means “me” in French.

It has also launched a barebones page at nic.moi.

Amazon originally planned only to run closed domain name registries for its own use, but subsequently changed its applications to allow for offering domain names to the public. It remains a bit of a mystery how it plans to do this and to what extent it will offer the domains to the public. A trademark filing it made in 2014 might tip off some of its plans.

The firm’s .moi application with ICANN gives few details regarding its plans and provides nothing specific regarding .moi.

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