Amazon’s Fresh Products and Its Domain Name Scorecard

Firm gets key domains but misses some others.

Amazon.com released a slew of fresh products today: a fresh basic Kindle, the Kindle Touch, Kindle Touch 3G, Kindle Fire, and Amazon Silk.

The firm is known for aggressively registering variations and typos of its brand names. Let’s see how they did for this product launch:

Kindle Fire – as I wrote regarding yesterday, Amazon bought this domain name. Still, it appears someone else may have registered the typo wwwKindleFire.com.

Kindle Touch – Amazon registered KindleTouch.com through brand protection firm Mark Monitor. KindleTouch3G.com was registered earlier this month by someone using a whois privacy service. My guess is it’s not Amazon since they would have picked it up through Mark Monitor.

Amazon Silk – Amazon has a fresh web browser but not the corresponding domain name AmazonSilk.com. It’s owned by a Brazilian firm.

As of right now none of the domains here owned by Amazon are resolving.