Reglikedomain industry desk

Taco Bell using Ta.co: Another .Co win

Taco Bell using Ta.co: Another .Co win

Taco Bell is promoting ta.co domain name.

Ta.coThe .co domain name extension continues to rack up big name clients, the latest being Taco Bell.

The fast food restaurant chain is now promoting ta.co and an upgrade to its website. Now you can order completely customized tacos and other menu items through your mobile phone.

Taco Bell bought the domain name directly from the .co registry.

For now, typing in ta.co merely forwards you to Taco Bell. When I watch Taco Bell’s introductory video (below), it seems that its main point of using ta.co is to create a very short URL for typing in on your mobile phone.

As the web continues to move to mobile, having a short domain name is more notable than ever.

Also on the wire

Other reporting from the domain desk.

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