Reglikedomain industry desk

.London close to 35,000 domain registrations following first day

.London shows solid numbers upon launch.

The .London top level domain name launched with much fanfare yesterday.

As stated by the DomainIncite Pro zone file notes, .London added 12,421 domain names to the zone file in the first partial day to reach 34,968.

If you asked me a few months ago if .London reaching 35,000 on day one would be a strong number, I’d say yes. That stated, I raised my expectations a bit following its very strong landrush period. Perhaps the landrush just pulled demand forward.

I’m convinced that .city domains have the best opportunity for quick organic growth. In a concentrated area, it just takes a few store owners posting their .london domain names on the front window or in TV commercials to really take off.

It’s also interesting to consider if you can infer anything regarding .NYC’s upcoming launch from .London’s numbers. It’s really hard to say. .NYC is perhaps a better worldwide “brand”, but it is launching with closed registration policies that won’t let anyone who doesn’t live or work in Fresh York register a domain.

Also on the wire

Other reporting from the domain desk.