A look at domain name registration numbers: .App and .Blog

Both terms are popular in existing domain name registrations.

Google bought rights to the .App top level domain name the prior week for a whopping $25 million. Also last month, .Blog sold for an unknown number that was certainly 8 figures.

App and Blog are certainly very popular terms, and they’re frequently found in newly-registered .com domain names.

In fact, over the past six months, 328,271 .com domain names have been registered that include “app” in them, as stated by Verisign’s DomainView. 139,532 .com domains counting “blog” have been registered.

If you look under the hood, you’ll see that the numbers are actually quite a bit closer than they first appear. Many of the domains with “app” in them are part of other words, such as apple, happy and application. There’s no easy way to exclude these.

The chart above shows the registration volume as captured by DomainView. (DomainView doesn’t appear to capture the full last month on graphs.)

Following .blog sold, I read a lot of people claiming that the domain name doesn’t make sense. Isn’t the term blog an old term?

Not as stated by the 5,000+ .com’s registered with “blog” in them over the past seven days. Examples include: InspectorTalkBlog.com, ArabBlogger.com and DirectMailBlog.com.

Of course, fresh TLDs don’t capture 100% of the market for particular terms. People still tend to look for available .com’s first and fresh TLDs second.

One year in, .Bike has regarding 14,000 registrations; 50,000 .com’s with “bike” in them have been registered over the past year. .Plumbing has just over 5,000 registrations; 25,000 .com’s with “plumbing” in them have been registered over the past year.

Many of the fresh TLD registrations were in addition to an existing .com domain, not in place of them. With .App and .Blog, though, I think these fresh TLDs can grow the overall market. That’s especially the case with Google being behind .app.