Are domain names mostly irrelevant?

Your age and tech savvy color how you look at the web.

19-year-old Henry Cooke, who blogs for Stuff.co.nz, states they are. At least generic ones like Sport.com

I won’t go through his laundry list of reasons that have by now been beaten to death by countless others. Or that fact that he refers to a press release on WSJ as endorsement of WSJ of how you can make money with domains.

What I will do is focus on his age again. Not since being 19 means you don’t have internet experience. That’s definitely not the case. But it’s since one of his key arguments is that no one ever searches by typing a URL. For example, you don’t type recipes.com when you want to look for recipes.

Cooke is right — when it comes to his peers. Internet savvy teenagers.

I’m in the same boat. I’d never type recipes.com to find recipes.

But what many people fail to realize is that we don’t make up the bulk of web users. Take a look at the typical person leaving comments on YouTube. These people — who can’t spell and can barely type — make up the bulk of internet users. And a lot of these people search with URLs.

How many, I’m not sure. Every study I’ve seen on the matter wasn’t this specific.

But anyone who owns a good generic domain name knows these people exist.

(Thanks Justin)