Reglikedomain industry desk

Revenue Falls to EUR 54.7 Million — Sedo 2008

Revenue Falls to EUR 54.7 Million — Sedo 2008

Despite downturn, Sedo revenue drops only 12.6%.

[Editor: Earlier today I wrote regarding the buyout price for RevenueDirect. Here is some more data regarding Sedo gleamed from its parent firm annual note.]

Most people in the domain business would be happy to have their 2008 revenue be only 12.6% lower than 2007. Sedo has done just that.

As stated by its parent firm AdLINK’s annual note, Sedo’s revenues fell from €62.6 in 2007 to €54.7 in 2008.

Revenue was negatively impacted by a drop in Google Adsense revenue from domain parking and wild swings in currency exchange rates, but the firm managed to keep its domain sales business steady. The firm also owns portfolios of domain names, but revenue and sales from that are not broken out. Sedo counts its commission from domain sales and its share of parking income as revenue.

I estimate the firm’s revenue from brokered domain sales to be regarding $7.5M-$10M USD, or €5M-7M based on exchange rates on December 31, 2008.

While revenue numbers were down, other stats point up. The number of domains offered for sale grew from 10.5 million to 15.3 million, parked domains increased by 22% to 6.2 million, and the number of registered members grew from 647,000 to 907,000. The firm had 179 employees as of the end of 2008.

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