Reglikedomain industry desk

Austin.com Goes Up for Sale

Big geo domain is looking for a fresh owner.

The domain name and web site Austin.com is now officially for sale at Sedo.

I caught wind a few months ago that the site was up for sale, which didn’t surprise me much. I met with one of Austin.com’s key employees a year or two ago and left feeling that the site owners were taking it in the wrong direction. They were investing a significant amount on creating timely content rather than focusing on building out the directory and evergreen content. It was an expensive approach that didn’t drive immediate revenue.

What this means is that a fresh owner can possibly take the site in a fresh direction and get quick results. Of course, I’d suggest due diligence to figure out what sort of reputation the site has with advertisers and business partners.

I’ve lived in Austin for 15 years and would love to see the site become what it ought to be. If you don’t live in Austin then buying this site would make a great excuse for frequent visits to the “Best City for the Next Decade“. I also recommend making a scouting trip during SXSW in March.

Asking price: $700,000. Contact Ryan Colby at ryan.colby (at) sedo.com for details.

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