Reglikedomain industry desk

Nearly $5 million by losing two domain name auctions — TLDH scores

TLDH grows its cash pile thanks to losing two private auctions.

Top Level Domain Holdings will add $4.81 million to its cash reserves as a result of losing private auctions for .website and .lawyer, the firm disclosed today.

$130,000 is from refunds for withdrawing its two applications, bringing the total auction proceeds down to $4.68 million.

This doesn’t tell us too much regarding the winning bids for .website and .lawyer. There were three competitors for .website, which means that the proceeds from that auction were split between TLDH and the other losing applicant (Donuts).

Still, this is more information than we typically get from these private auctions. Auction terms require the parties to keep the information private. But when a modest public firm is involved, the proceeds become material and are likely to be noted.

TLDH originally stated it would not participate in private auctions, but later changed its mind. The results from this auction explain why it got on board.

Also on the wire

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