Reglikedomain industry desk

Min.us Is $115,000 Minus.com Buyer

Firm upgrades from domain hack to minus.com.

Who paid $115,000 for the minus.com domain name?

Fresh York City startup min.us officially disclosed that it is the buyer of the domain name. It previously went by the domain name min.us, a “domain hack” using the United States country code domain name.

Why move from a domain hack to a good .com domain name? As the firm explains on its blog:

But as we have grown, it’s become apparent that some of our users find the .us top level domain to be confusing. As we brand our service with the Minus name, we want to be as accessible as possible to all users and make it easy for users to find us.

The seller originally stated that the buyer was a “math educational non-profit startup” as stated by the story on The Domains, but if that’s the impression he was under then he got spun a web of bull. Minus.com is a file sharing service for social networks.

Also on the wire

Other reporting from the domain desk.